About JSC Jewellery

JSC Jewellery have been trading online in charm jewellery since 2002, first as a distributor for an American brand and now as a manufacturer and brand owner, we are based in  South Wales where we utilise the latest technologies and machinery to produce our fun to wear ranges of costume jewellery. We are the online home of Daisy Charm® Italian Charms, La Cima ® Italian Charms and Callia Bead® European Bead Charms, our genuine own branded Charm Jewellery products specifically designed for the UK.

JSC Jewellery are a 100% online retail operation and our inhouse charm designs are unique and can’t be found elsewhere, we have over 3000 Italian Charm designs and 100’s of European Beads.. Whether it is to mark the moments, milestones and achievements of life or to reflect feelings, we have the charm just for you, your loved ones and friends.

For the ultimate in personalised charms we can engrave Names, Dates and slogans on both Italian Charms and European Beads as well as making charms with photo images supplied by you! All this is done by us on our UK premises with turnarounds typically 3-10 days.

We are always adding to our collections so be sure to check out our new products section.

Daisy Charm and La Cima bracelets and charms are compatable with the 9mm or classic size composable charms and bracelets manufactured by major brands.

Enjoy shopping with JSC but above all – Enjoy Life!

The JSC Team